"The brandr index provides a practical way to gain unique insight into customers' minds and their relationship with brands."

"The brandr index is an informative and favorable measurement tool. We at 66°North use it to measure our positioning and assess the four factors which the index is based on; differentiation, segmentation, image & perception and sustainability & environment. The results from the report have been useful in our marketing strategy."

"The brandr's reports have given us very valuable information about our brands. Getting such well-implemented results about our brands from a wide range of customers is simply amazing and helps us in almost every aspect of the business. The whole process and communication with brandr was exemplary and very professional. We are excited to measure again next year.''

"The brandr index gave us a better understanding of how our customers relate to our brand. We have used the results to strengthen our marketing efforts and work systematically towards strengthening our brand. We look forward to measuring next year!"